What Are The FW Awards

What are the FW Awards and why do I run them each year?

Well the most chaotic and badly put together awards of the year are something deeply special to me and point straight into the heart of so much I believe in as well as supporting so many of the aims of this site and my career as a fashion writer.

While June will be the sixth annual awards the first was an off the cuff piece that I did poking barbs and fun at the usual round of fashion awards that ends each year. While I adore many of the great fashion houses and their work, fashion awards were just the same people winning the same things, so in true FashionWorked style it was time to do something a bit different.

I decided to copy some things for a bit of a giggle, but alongside that I wanted to do something that recognised the smaller labels, the ones I talk about constantly, to recognise that the talent in this industry isn’t just in those august names at the top of the pile, and with that the awards were born.

The piece did really well and I thought I was on to something, so I decided that it would be fun to get my friends involved and maybe a few people I knew round the industry and so when the second awards came round I had a panel that nominated and then I chose the winners.

I decided that some sort of ceremony was in order so the picnic came about, we’d get together share some of our passion, thoughts, food and ideas, and so the format was born. Well apart from the twice its rained, say what you like about me but the BFC have never been bold enough to hold their awards in a pub in Kings Cross or in Lights Of Soho.

Alongside that came the special feel the awards have, they are chaotic, full of last minute planning, badly timed ideas and generally a bit anarchic, CFDA don’t have the announcements heckled or have to deal with being told by attendees that the name in the envelope is utter bobbins.

But that for me is what makes it special, it’s real and true to who I am and what I think is important in this industry, it celebrates the great labels out there that are smaller and emerging, it rightly looks at some of the good and bad things in fashion, and most of all it’s a butt load of fun. What more could you want?

About Ross Pollard

Since starting writing on my 31st birthday in 2011 I have held a number of positions at magazines and websites as well as regularly producing articles for numerous publications alongside contributing to TV & radio shows as a freelance fashion journalist including Hoxton Radio & Fashion One TV. Alongside writing, I have worked in other industries helping to design & grow digital platforms, develop businesses and support operations practices. This experience has proved invaluable in building an understanding of how businesses work, and the landscape in which retail, B2B commerce and other commercial operations develop. Knowledge of commercial interests has helped shape my fashion industry insights beyond critiquing of garments

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