Fun Affair -SS17

Sometimes you don’t get to see everything you want to during fashion week due to clashes and over running shows, it was with great sadness that I had to miss Fun Affair at Fashion Scout. This London based label from designer Xi Zhu is certainly one that you should know so despite missing the show I really wanted to bring it to you.

The label mixes its the oriental heritage of the founder with hints and notes from modernist European design and I’m a little bit in love with it. Whites mixed with bold patterns and prints really pop and you can’t help but adore the statement that it always makes. Mixed with the more laid, back more edgy feeling this is a collection that perfectly fits the current summer feels and vibes we all love when (ok on the one day a year) the sun comes out.

Hip, chic and forward thinking, it’s a set of looks that will cover you for all those occasions from running about through town, drinks outside in the sunshine or making a statement in the evening, one things for sure I’ll be adding Fun Affair to my must see’s for next season.

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About Ross Pollard

Since starting writing on my 31st birthday in 2011 I have held a number of positions at magazines and websites as well as regularly producing articles for numerous publications alongside contributing to TV & radio shows as a freelance fashion journalist including Hoxton Radio & Fashion One TV. Alongside writing, I have worked in other industries helping to design & grow digital platforms, develop businesses and support operations practices. This experience has proved invaluable in building an understanding of how businesses work, and the landscape in which retail, B2B commerce and other commercial operations develop. Knowledge of commercial interests has helped shape my fashion industry insights beyond critiquing of garments

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