Ashley Isham – SS17


In a season awash with pared back simple looks that had an austere feel Ashley Isham bucked the trend by inviting us to a 70’s pool party, one that wasn’t just a quick dip but a full on Greg Louganis triple twisting back flip into the pool while Earth, Wind & Fire played him onto the board and into the depths.

After so many fashion week seasons it’s still fantastic that a designer can fill me with so much joy, happiness and delight at whats sent forth.

In both the Men’s & Women’s collections the prints popped, the fabrics ran between fitted and sunny day flowing and the styles created every look you’ll need for the summer both here and on that holiday wherever it is.

This collection brings forth ideas of the good life, and with that in mind you could imagine Margot Leadbetter sitting on her suburban patio or unpacking her suitcase in a Mediterranean villa with any of these looks. But make no mistake, while knowingly influenced by the era each look is updated for the modern cuts and styles.

 Ahley Isham has become one of the brightest stars on the Fashion Week and Fashion Scout scene and once again with his tropical ideas he’s created a sense of perfection, over the music playing for the walk you could audibly hear the gasps and exclamations of people falling for each piece.

Over and over people saying “I want that”, or my fave quote as a wedding look can down the runway “Better tell the fiance I’ve found our outfits, and sorted the honeymoon in one show”.

Sometimes it’s a chore to see a show, but as ever with Ashley Isham, this was an utter privilege, served in a coconut with a little umbrella, more please.

About Ross Pollard

Since starting writing on my 31st birthday in 2011 I have held a number of positions at magazines and websites as well as regularly producing articles for numerous publications alongside contributing to TV & radio shows as a freelance fashion journalist including Hoxton Radio & Fashion One TV. Alongside writing, I have worked in other industries helping to design & grow digital platforms, develop businesses and support operations practices. This experience has proved invaluable in building an understanding of how businesses work, and the landscape in which retail, B2B commerce and other commercial operations develop. Knowledge of commercial interests has helped shape my fashion industry insights beyond critiquing of garments

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