Anissa Aida – SS17

One of the things I love about Fashion Scout is Ones To Watch, as someone who loves to see the new emerging designers it’s the perfect place to find new stars and get to chat with them in the showroom. One of those emerging stars is Anissa Aida. Mixing the influences of her upbringing in Paris and Tunis with time at Carrousel De Louvre, Parsons New York and London’s Central Saint Martins here is a designer with an impeccable CV and the talent to match it.

The simple understated collection is elegant and stunning. It’s pared back style is very of the moment but you can see the timeless elements of the Parisian influence coming through. Using a very of the moment palette of blues to create the lifts and pops, this was a walk that had real flow and connection. The relaxed nature of the collection was a welcome break in a season of the loud and over designed. Anissa understood the rule of simplicity and has created a stand out set for SS17.


About Ross Pollard

Since starting writing on my 31st birthday in 2011 I have held a number of positions at magazines and websites as well as regularly producing articles for numerous publications alongside contributing to TV & radio shows as a freelance fashion journalist including Hoxton Radio & Fashion One TV. Alongside writing, I have worked in other industries helping to design & grow digital platforms, develop businesses and support operations practices. This experience has proved invaluable in building an understanding of how businesses work, and the landscape in which retail, B2B commerce and other commercial operations develop. Knowledge of commercial interests has helped shape my fashion industry insights beyond critiquing of garments

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