With the move to Brewer Street something has happened, LFW became more accessible to the heart of London, big screens in Golden Square and on Carnaby Street were just part of expanding the reach of the mightiest week in fashion. Golden Square has a few pop ups and a great spot to see shows, I used it to watch Eudon Choi between events I was attending,
However Soho is still Soho, its edgy, out there and still has a bit of that naughty past about it. Brewer Street lies at its heart, a conduit from Regent Street across to Old Compton Street and Cambridge Circus. The former home of writers, designers, The governments in exile of WW2 and of course the artists and late night shenanigans that made it famous. It still retains a bit of that image, in fact, if you get bored of looking at clothes you can still nip 200 metres down the same road and get a “book”.
But as well as the shows and presentations, there is the queuing, all the queuing and of course the business side.
As well as seeing designers work you can get to meet the teams, talk fashion, do interviews and visit their pop ups, today for example I met with several labels including Pritch London and over at the pop up with their stock the team from Sports Philosophy, it’s a long and busy day, but well worth it, and every day of every season of every year my love for Fashion Week grows.