I thought it would be good to revisit a few of the labels we have covered in the past, and where better to start than one of the first Labels To Look Out For, the brilliant Mod Dolly. Just as this site evolves and changes explores new directions and ideas so do designers. With that in mind lets head into the revisit.
Mod Dolly encompasses the idea of what FashionWorked is about. Finding designers who are living their dream, creating amazing independent businesses. They certainly do that, working from the studio to produce the most amazing garments that showcase an appreciation of the heritage of fashion but putting a new spin on it, that personal stamp on ideas that designers must do.
The new website goes hand in hand with the latest collection, yes the feel of the 60’s remains, but these are still perfect for creating modern looks. You all know I love a pattern and the fabric choices for the range are excellent, used to accentuate the garments and work perfectly to enhance rather than over power.
The latest lookbook is set in a floaty outdoor dreamscape that sets the range off perfectly as a go to set of looks for the summer. Floaty, light, delicate, all the things you want to have from a picnic in the park to a more sophisticated event. These are items that are as at home being dressed up or down.
The Mod Dolly girl remains true though, while the looks stay up to date and forward thinking they have never lost the charm, quirkiness, and sense of fun the label has always had. For me these are as much a part of the clothes as the stitching. These are the qualities that imbue the label with what makes it special, the sense of the designer woven into the product in a way the fast fashion of the big stores could never emulate.
We have watched over the near four years we’ve been around as the label has grown, the involving and support of young people coming into the industry and do it yourself ethos of the entrepreneur. We are pleased to say we remain big fans, and Mod Dolly goes from strength to strength. We’re looking forward to the many revisits we know the future holds for them.