The Trouble With Male Fashion

Elton John

Stick with me today my dear beloved reader, we have a few points to get through, but it needs to be said, we need to talk about male fashion.

Last weekend was LCM, it is supposed to be the big event twice a year to promote male fashion, and I fully support that, in fact I promote it, but it raises a question. Why isn’t the creativity of the catwalk reaching the stores the way LFW does. Male fashion is by and large very dull, very safe, and very difficult to find fab things from.

As a ma that likes, no, ADORES fashion I get frustrated that I can’t see the amazing creativity we see in magazines and shows is not making it to my shopping basket in the main. When I go out to get a new outfit it is hard to find stuff. Men sections are the poor relation of the fashion industry. My town centre shows this rather well. The majority of clothes shops are women only, the ones that do have male stuff have a section of a floor. In a town of a decent size there is one men only shop.

Some will argue it’s because of the spending of men vs women, and there is a sense in that. But is this chicken and egg, are men not spending because there is nothing to buy, or because thy don’t want to? I find it hard t believe given how many male fashion blogs, sites etc there are that this is a great lasting argument, as a section of men are increasingly engaged in style and fashion.

Is the problem that a lot of me have wives/girlfriends that buy their clothes, well maybe for my father’s generation, but we have seen a shift to a certain extent, but increasingly less so.

Is the problem that more men want to look good, want to be a bit of a strutting peacock, want to dress well but male culture says you can’t. Yes, I can vouch that is true.

Male culture is an enforced idea of what men are, men must conform or will get ridiculed. Male culture is a set of shackles we are yet to through off. I know it exists because I have had it directed at me. I have faced abuse because I like to dress well and have my own style. I have often been called “gay” for having pink items, called feminine because of the fit of my garments, been taken to task for dressing like a mental patient for wearing co-ord shorts and blazer.

Men we need to end this, we need to end the insults for freedom to be who you are, we need to do this for our own good, not just for more shops, but because the cult of masculinity is damaging to us. Pink is a great colour to wear, it doesn’t make you gay, sleeping with someone of the same-sex is probably more likely to make you gay. But that is also weird, as there is a stereotype that gay men are well dressed so why would saying you are like a well dressed stereotype be an insult anyway.

It’s also odd, as anyone who has ever been a late teens boy knows, we all used to peacock on a Friday night, best shirt, ironed jeans, 3 cans of Lynx, why? Because we were trying to impress the girls. So how do we revert from looking your best “on the pull” to that same thing being a term of abuse.

There are many issues with male culture, but let’s do something about this one at least, lets put a well styled crack in the wall of bullshit that determines what a “real” man is, because I will be buying those neon pink brogues, and you will find I don’t give a shit about what you say.

About Ross Pollard

Since starting writing on my 31st birthday in 2011 I have held a number of positions at magazines and websites as well as regularly producing articles for numerous publications alongside contributing to TV & radio shows as a freelance fashion journalist including Hoxton Radio & Fashion One TV. Alongside writing, I have worked in other industries helping to design & grow digital platforms, develop businesses and support operations practices. This experience has proved invaluable in building an understanding of how businesses work, and the landscape in which retail, B2B commerce and other commercial operations develop. Knowledge of commercial interests has helped shape my fashion industry insights beyond critiquing of garments

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: