Best Independent Designers – Nico Didonna


Sometimes when I come to do a feature I wonder why I’ve never had the designer on the site before. Nico Didonna is the truest of that. While being a huge fave of mine as a designer, he is also one of the most interesting and genuine people in the industry. I always admired his work, but a quick story about the man himself.


I met him for the first time about two years ago at an event where he wasn’t even showing. In a room full of strangers Nico took the time to introduce himself and we spent nearly an hour gossiping and chatting about the independent fashion industry. He is full of the passion for this industry that comes across in his work, and his love of what he does just fizzes out of him. Coincidently I’ll be doing a full feature with him, my first with a designer very soon as he has so much to say and share. Meet and greet showcases can be pompous at times, but at a time when I was questioning whether I could achieve anything in the industry he fired my passion with his.


Anyway, on to the subject at hand, Nico as a designer. I often refer to him as the last great Soho couture maker, a presence as a designer in London since 1999 he has been producing garments of the most chic and tasteful ever since, it’s a mark of achievement that in the hard-fought London scene he has held his own for 16 years.


Always aware of whats working and what isn’t, Nico Didonna is a designer that uses his chalk and scissors to create flattering shapes that instil presence for the wearer. you don’t enter a room in a piece, you arrive. Using his experience of tailoring influenced by Saville Row he shapes, moulds and wraps the human form in a way that I just adore.


The current collections show a use of both the bold block colour, and stand out print. Summer is coming, the multi-layers are over for a few months and these designs are perfect for turning a day or night out into a glamorous chic event. This is why so many celebrities call on him to dress them. You may not know the name, but you will have seen his work on the red carpets.


The best thing about Nico as a designer though is that he has a shop you can visit and get the full customer service you want. He designs and retails from the same shop on D’arblay Street, allowing shoppers to benefit from meeting the designer himself as well as shopping for the perfect outfit.


I urge you all to head down and see for yourselves, and if you are based outside of London there is also the website with an ever-changing array of his latest ideas and designs. Perfect for all those summer events, from weddings to the chic-est balls, if you are male or female and need an outfit, its covered.

Yes I’m a bit of a fan boy, and I know you’ll all see why.

About Ross Pollard

Since starting writing on my 31st birthday in 2011 I have held a number of positions at magazines and websites as well as regularly producing articles for numerous publications alongside contributing to TV & radio shows as a freelance fashion journalist including Hoxton Radio & Fashion One TV. Alongside writing, I have worked in other industries helping to design & grow digital platforms, develop businesses and support operations practices. This experience has proved invaluable in building an understanding of how businesses work, and the landscape in which retail, B2B commerce and other commercial operations develop. Knowledge of commercial interests has helped shape my fashion industry insights beyond critiquing of garments

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