The Price Of Fashion


The price of fashion, not a monetary cost, but a price of human suffering, what should it be.

We as consumers should know a simple truth, the pound in our pocket dictates the lives of the dollar a day workers. Should we use that power to drive up standards, should we actually read the policies on websites for human rights and environmental commitments. Yes we should.

It is a simple fact, companies follow the money. I, as I’m sure many of you will also say you are, am guilty of a double standard. I had bought products from companies in Rana Plaza where 1227 people died making clothes. I have bought products from companies that use child labour, have ruined rivers and forests and used indentured adults.


I therefore am a hypocrite as I do boycott some companies over their tax status, treatment of workers or support for homophobic politicians. I share the blame with the companies. If I spent my money elsewhere then I could have been part of a movement they understand, the flight of profit.


If we want a better fashion industry we have to accept we have to stop paying into the pockets of those that do the things we find abhorrent. We can demand better lives for the people who are the real fashion victims, who work huge hours for almost nothing.

I am making a commitment to be more ethical and I hope you will join me, we can be a revolution, we can build a whirlwind, or at least we can say not in my name, I will not support violence, abuse, child labour, lack of health care or wrecking the environment.

I am going to try to be a better person through my purchases, that is after all another form of activism and protest. What do you think?

About Ross Pollard

Since starting writing on my 31st birthday in 2011 I have held a number of positions at magazines and websites as well as regularly producing articles for numerous publications alongside contributing to TV & radio shows as a freelance fashion journalist including Hoxton Radio & Fashion One TV. Alongside writing, I have worked in other industries helping to design & grow digital platforms, develop businesses and support operations practices. This experience has proved invaluable in building an understanding of how businesses work, and the landscape in which retail, B2B commerce and other commercial operations develop. Knowledge of commercial interests has helped shape my fashion industry insights beyond critiquing of garments

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: