The price of fashion, not a monetary cost, but a price of human suffering, what should it be.
We as consumers should know a simple truth, the pound in our pocket dictates the lives of the dollar a day workers. Should we use that power to drive up standards, should we actually read the policies on websites for human rights and environmental commitments. Yes we should.
It is a simple fact, companies follow the money. I, as I’m sure many of you will also say you are, am guilty of a double standard. I had bought products from companies in Rana Plaza where 1227 people died making clothes. I have bought products from companies that use child labour, have ruined rivers and forests and used indentured adults.
I therefore am a hypocrite as I do boycott some companies over their tax status, treatment of workers or support for homophobic politicians. I share the blame with the companies. If I spent my money elsewhere then I could have been part of a movement they understand, the flight of profit.
If we want a better fashion industry we have to accept we have to stop paying into the pockets of those that do the things we find abhorrent. We can demand better lives for the people who are the real fashion victims, who work huge hours for almost nothing.
I am making a commitment to be more ethical and I hope you will join me, we can be a revolution, we can build a whirlwind, or at least we can say not in my name, I will not support violence, abuse, child labour, lack of health care or wrecking the environment.
I am going to try to be a better person through my purchases, that is after all another form of activism and protest. What do you think?