Fashion Week – What Is The Draw

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Fashion Week is upon us, endless shows to see, webcasts to watch, tickets to wish you had. But why?

What was originally a way of getting press and buyers all in one place has spawned a massive globally desired month of cities, runways and more. We fell in love with it. We who love fashion get to immerse ourselves in something we adore. The street style, the excitement of waiting for invites, the planning of what to see.

It is almost an addiction, whether at Somerset House or as my fashion week will be, jetting between venues of the independent events, we have to be there. We have to be close to the thing that drives our passion. Its a chance to be at the heart of it all in a way we usually can’t.

But more than that it remains about two things for me, catching up with friends in the industry, lunches, teas, coffees, stolen moments with people you care about and of course the clothes.

The clothes are still everything to us disciples of thread, devotees of the best garments. Where else can we see so much, so quickly, and so easily. Its like an all you can eat buffet that lasts for a week. Our minds and hearts get stuffed, we will need the psychological equivalent of an elasticated waist while we urge ourselves on saying I can still manage another plate.

Fashion week, you are our addiction, and we have never found the cure.

About Ross Pollard

Since starting writing on my 31st birthday in 2011 I have held a number of positions at magazines and websites as well as regularly producing articles for numerous publications alongside contributing to TV & radio shows as a freelance fashion journalist including Hoxton Radio & Fashion One TV. Alongside writing, I have worked in other industries helping to design & grow digital platforms, develop businesses and support operations practices. This experience has proved invaluable in building an understanding of how businesses work, and the landscape in which retail, B2B commerce and other commercial operations develop. Knowledge of commercial interests has helped shape my fashion industry insights beyond critiquing of garments

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