Best Independent Labels – Hellen van Rees


Some times you come across a label and that love just grows every time you come across them. Hellen van Rees ticks that box. Here is a designer that understands the space they want to be in, and owns it completely.


Being able to mix shape, line, form, and texture, blended with modernity and sophisticated use of colour, this is a designer and label that stands out from a lot of the trend following nature of the industry, its a label that is happy to set the agenda.


Using all those features and ideas, the collections have a sophistication mixed with a youthful sense of identity and fun, a balance that is very hard to strike, but is the requirement of any collection.


We have watched from a far and seen Hellen Van Rees collections in person a few times at events, it was more than a long enough period to see this is sustained excellence, and we really should have doe this feature a long time before.

AW14-look05 AW14-look06 AW14-look07 AW14-look11 AW14-look13

About Ross Pollard

Since starting writing on my 31st birthday in 2011 I have held a number of positions at magazines and websites as well as regularly producing articles for numerous publications alongside contributing to TV & radio shows as a freelance fashion journalist including Hoxton Radio & Fashion One TV. Alongside writing, I have worked in other industries helping to design & grow digital platforms, develop businesses and support operations practices. This experience has proved invaluable in building an understanding of how businesses work, and the landscape in which retail, B2B commerce and other commercial operations develop. Knowledge of commercial interests has helped shape my fashion industry insights beyond critiquing of garments

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