World Aids Day

Last year I wrote the story of my friend, he died from AIDS. (you can read that painful but cathartic post here)

It isn’t about the stats, it isn’t about telling you all about the cure, or the funding, or the need for education or the need for prevention, or the need for better drugs.

But It is simply about many things . . .

It is about helping people.

It is about knowing we can do more.

It is about doing more.

It is about looking after the diagnosed.

But most of all it is about winning this fight so nobody has to endure the hurt and misery that I felt, and still feel at the loss of someone I loved.

Take a moment today to think about how you can help make a difference. How you can help the world over come this, how you can help change happen.

Let the world hear our voices, let them hear our call, let them hear us demand that we do better.

This isn’t a game it really is life or death, and it is a fight we can win.

About Ross Pollard

Since starting writing on my 31st birthday in 2011 I have held a number of positions at magazines and websites as well as regularly producing articles for numerous publications alongside contributing to TV & radio shows as a freelance fashion journalist including Hoxton Radio & Fashion One TV. Alongside writing, I have worked in other industries helping to design & grow digital platforms, develop businesses and support operations practices. This experience has proved invaluable in building an understanding of how businesses work, and the landscape in which retail, B2B commerce and other commercial operations develop. Knowledge of commercial interests has helped shape my fashion industry insights beyond critiquing of garments

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