A Vintage Column – Why Digging Is Winning

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So why vintage, well there is the well-worn but very true standard of great unique pieces, there is the fact that you can get things nobody else will be wearing. There is the fact that actually vintage can help you make the best step in fashion you will ever make, from following trends to developing your own style.

But most of all its fun.

That is the key, its fun, you can browse all the High Street collections online, you can see all the things in the shop before you go, then you get there and find that the thing you wanted isn’t stocked locally and you have to go back online anyway.

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For many of us, and I’m making this assumption based on the fact you are reading a fashion blog, consider shopping as a valid day out. Vintage owns that space to be honest, yes there are the shops that we all know, but also the events, the events are the beating heart of this part of the industry.

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You can find plenty of retailers plying their wares under one roof, built as a day out rather than just some shopping, the increasing use of live music, the tea parlours, the shared coming together of people who know your passion. It’s not just a buying opportunity, it is also a meet up, it is a place to see old friends and make a new one.

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I’m looking forward to visits to the familiar faves that are Clerkenwell Vintage later this month, a trip to a newer find for me , Hackney Flea Market, maybe a trip down to Brick Lane/East London, and a new event I’ll be filing a dispatch from in Camden next month Mid Century Market.

You can see it keeps the diary full, and I get to keep building that perfect wardrobe, and I haven’t even mentioned the possibility of cake, awesome proper cake.

You had me sold at that.

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About Ross Pollard

Since starting writing on my 31st birthday in 2011 I have held a number of positions at magazines and websites as well as regularly producing articles for numerous publications alongside contributing to TV & radio shows as a freelance fashion journalist including Hoxton Radio & Fashion One TV. Alongside writing, I have worked in other industries helping to design & grow digital platforms, develop businesses and support operations practices. This experience has proved invaluable in building an understanding of how businesses work, and the landscape in which retail, B2B commerce and other commercial operations develop. Knowledge of commercial interests has helped shape my fashion industry insights beyond critiquing of garments

One comment

  1. We had that very problem this week actually; quite to our annoyance! (re High Street / online process – ended up going back online anyway)! It’s much better to have and develop your own style 🙂

    x Roch & Tash x

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