StreetHub App- The Best Of East London Fashion

One of the things I hear most is, “but how do I find the best Indie Labels?”

Well a few weeks ago a friend of mine mentioned an app that was linked to a website and helped you find the best Indies in areas of London. I took a look, I loved the labels it links to and the main site. So I thought rather than just tell you about it I would ask the team over at StreetHub to share with us the best of East & West London, today it is the turn of East London. Have a read below . .


Part 1: The best of East London’s Independent Fashion

When people think of East London these days, they tend to think of three things: street art, hipsters and Boxpark… but this is not all that is on offer.

The true identity of the East lies in its melting pot of styles and cultures, which in turn has produced some of the most interesting and varied shops in London. Here at StreetHub we love to find, and celebrate London’s most unique and quirky shops; we make it our mission to seek out things you’ll love, near you, bringing the best independent home and fashion boutiques to your finger tips with our location based app. Go anywhere in London, whip out the app and you will discover hidden gems all around you, or browse from the comfort of your sofa on our website. If you love to shop and support local independents we are just what you’ve been looking for!

Here we present a round-up of our favourite fashion shops in East London who are bringing something truly special and unique to the table.

Here Today Here tomorrow, which has been mentioned on Fashion Worked previously, is shown here on our app. Pioneering sustainable fashion in the East, this shop offers something different. Here Today Here Tomorrow has created their own Fair Trade story sourcing items from Nepal and working with the producers directly.

SOBOYE & Wonderound – Calvert Avenue

Far away from the madding crowds, Calvert Avenue is an oasis of tranquillity, offering one of the most pleasant shopping experiences in the Capital. The street is home to an eclectic array of shops our favourite of which has to be Soboye; fusing African fashion with statement pieces Soboye pioneers a distinctive style. Think Ankara prints and flamboyant jewellery aplenty.


In contrast, Wonderound is a boutique focussed on simplicity and clean lines; we love their uncomplicated approach to style.

Mercantile – Spitalfields

Mercantile never fails to impress with its contemporary womenswear and beautiful accessories. We had a fabulous shop party there a couple of months ago, the staff are always attentive and friendly. Mercantile stocks Cinderela B’s pieces which have been incredibly popular on our trending feed, especially this bracelet…


Lost Laundry – Cheshire Street
East London is saturated with Vintage shops, especially around Brick Lane, but Lost Laundry is just that little bit different from the rest of the pack. Stocking quality vintage fashion finds from the likes of Alexander McQueen to Christopher Kane, this is a rare gem for true vintage-connoisseurs.

Precious – Spitalfields
East London fashion isn’t all skinny jeans, vintage prints and ethnically-inspired fashion fusion, there are also some surprisingly sophisticated boutiques, offering pieces that are perfect for the urban working woman. Precious has a range of high quality, stylish womenswear and stock our favourite watches from Olivia Burton too; we are obsessed with this Winter design version… a perfect gift for Christmas.


Follow us on Twitter, Facebook and Instagram to keep up with new boutiques and products across town!


About Ross Pollard

Since starting writing on my 31st birthday in 2011 I have held a number of positions at magazines and websites as well as regularly producing articles for numerous publications alongside contributing to TV & radio shows as a freelance fashion journalist including Hoxton Radio & Fashion One TV. Alongside writing, I have worked in other industries helping to design & grow digital platforms, develop businesses and support operations practices. This experience has proved invaluable in building an understanding of how businesses work, and the landscape in which retail, B2B commerce and other commercial operations develop. Knowledge of commercial interests has helped shape my fashion industry insights beyond critiquing of garments

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