Today a circus once again erupted, a circus that saw something so terrible and tragic as a media event, broadcast as unmissable viewing, broadcast almost as if it was entertainment, the end of a boxset. There were adverts for the coverage products being sold in the breaks of coverage.

Amongst it I have sent a tweet and I want to explain it and how I feel about this circus.


“She wasn’t just Pistorius girlfriend, she had a name,


the press would do well to remember that”

The constant referring to “Oscar Pistorius Girlfriend” “alleged Pistorius killed his partner” Pistorius caused the death of his lover” has really made me angry. His partner/girlfriend had a name, USE IT. She died an awful frightening and terrifying death, the cause of that death may never be truly known, its for a judge to decide. But it is for sure that her last moments would have been pure terror regardless of intent. She was a victim of a violent death. Like all victims we should at least remember their names.


She had a family and friends, she touched people’s lives, how awful for them today and for the last 18 months to have watched her be reduced to a bit part in the frenzied and turning into a soap opera broadcasting around the globe. My heart goes out to them for how hard this must be. How much harder it has been because of the pop corn shovelling way in which news is now shown.

We should take a moment to remember the pure tragedy of this case, like so many others, that a woman has died, that lives have been torn apart. We should at least remember and use the name of the victim, we should at lest not reduce her to being only called his girlfriend.

Because right now it feels like that bit in Gladiator when Maximus standing over a body shouts “Are you not entertained”

About Ross Pollard

Since starting writing on my 31st birthday in 2011 I have held a number of positions at magazines and websites as well as regularly producing articles for numerous publications alongside contributing to TV & radio shows as a freelance fashion journalist including Hoxton Radio & Fashion One TV. Alongside writing, I have worked in other industries helping to design & grow digital platforms, develop businesses and support operations practices. This experience has proved invaluable in building an understanding of how businesses work, and the landscape in which retail, B2B commerce and other commercial operations develop. Knowledge of commercial interests has helped shape my fashion industry insights beyond critiquing of garments


  1. This is a beautifully written post and I couldn’t agree more!! Gisforgingers xx

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