Labels To Look Out For – Dea London

You may recall last year we did a 5 Questions blog with the head of Dea London, the brilliantly talented Jelena Fehmi.  We thought that as we love the new collection so much we’d just have to feature Dea as our next Label To Look Out For.

Dea London is based around plus size outfits, and what made it come to our attention is the amazing tailoring, classic with a modern twist designs, and the brilliant use of pattern in the fabric, or simple and elegant use of block colours. The range is designed for a chic workplace look, and the designs lend themselves so well to that environment, being stunning but based around a neutral palette.

We’re big on attention to detail, and this range has that in every part of it, the beautiful cut to the patterns lends itself perfectly to a great fit, and having spoken to someone who has purchased from Dea, the quality is excellent (yep we like to have our secret squirrels to ask about the long term use of a garment where possible).

We think theres so much more to come from Dea, and look forward to it, visit their site here.

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About Ross Pollard

Since starting writing on my 31st birthday in 2011 I have held a number of positions at magazines and websites as well as regularly producing articles for numerous publications alongside contributing to TV & radio shows as a freelance fashion journalist including Hoxton Radio & Fashion One TV. Alongside writing, I have worked in other industries helping to design & grow digital platforms, develop businesses and support operations practices. This experience has proved invaluable in building an understanding of how businesses work, and the landscape in which retail, B2B commerce and other commercial operations develop. Knowledge of commercial interests has helped shape my fashion industry insights beyond critiquing of garments

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