A few weeks ago I wrote a blog about FashionWorked wanting to be better at being inclusive, and wanting to start to be more involved in discussing issues (Read it here). Part of that was also about how fashion should be purely about making people feel good, not bad, inadequate or any negative emotion.
With this in mind we decided that we should do a body image season, where we would focus for a month on the issue in addition to the usual stuff we do. August is that month, we have some great individual stories about peoples relationship to fashion on a personal level kicking off with my own personal experiences of both the positives and negatives I’ve dealt with.
We’ll also be looking at brands that unfairly target a perfect customer and use their brand to create a false identity of what people should be, and without naming any brands here whether no matter how dark the lighting is in your store or how idealised you want your staff to be, you should deliberately make people feel bad and not allowed into your world.
There will be an expansion of our thoughts on sizing and how its used to make people feel, (read how sizing can vary so much between stores here)
What should fashion be about, we’ll explore how the industry could build a more inclusive future, and how brands could do better by being more open to wider sizing brackets.
So there we have it, some insights into the next month, we hope you’ll enjoy reading the blogs, and that you’ll help us open up the discussion.