The Fashion Worked Awards 2013 Results

After our glittering ceremony in Central London we can announce to the whole world who the winners were . . .

Best independent/ small group store – Charity Shops
As its Penners nomination we thought we’d let her tell us why this is a winner . .
“Why charity shops? The real question is why not charity shops? The original vintage shops, and they don’t try to charge you twice what the clothes cost first time round because someone’s already worn it. On top of that, you’re helping a good cause. And that’s why charity shops win”
Best high street store –  Zara
Zara Sign
Zara took the crown for the 2nd year running, remaining undefeated in the category so far. There was high praise indeed for the selection and price point. The panel really think that Zara should take a pat on the back for hitting a winning formula and sticking with it, when it would be easier to slow the turn over of new items and leave them instore for longer Zara have kept to the policy of making sure the collection is fresh and different on a regular basis, meaning shoppers are given a lot more choice over the year.
Worst high street store – Top Shop
Top Shop
Another store keeping its 100% record in a category though one they will hope to shake next year, there were critical thoughts of the range, collections, sizing, and ethics, with very few positives put forward. This mighty High Street brand has lost its edge, where once it led the High Street retailers in its cutting edge style and trend setting its now reactive instead of proactive. Many items can been seen in other retailers, and with the exception of its flag ship store the offering has become a bit restricted.
Best designer – Stella McCartney
Team GB
It was a huge 2012 for Stella McCartney, great collections but for us the real stand out was the amazing Olympics kit, it was a huge challenge to design a scheme that would work for so many body shapes but without a shadow of a doubt Team GB looked amazing from start to finish. (with the exception of those gold hoodies, which Stella had nothing to do with)
We of course must note the sheer amount of stars that hit the red carpet that we thought looked amazing, and the collections that grabbed fashion week headlines putting British fashion firmly on the front pages of the worlds papers, blogs, and news feeds.
Best trend – Yellow
Yellow 3
If there was a single colour to be seen in during 2012 it was yellow, it was everywhere. From the catwalk to the red carpet, across the high street into the couture boutiques yellow owned everything. Pastel to neon, buttermilk via mustard to sunflower it brightened the year.
Worst trend – Peplums
We’ve handed over to Sarah S on this one, heres what she had to say about it all . .
So cheap to make, so hard to get right. The peplum has captured the high street’s imagination, and like gypsy skirts & those “wtf”
padlock handbags before them, have pushed on in the shops well past their natural lives.
1) They’re not flatteing. If the garment is lower end, the peplum will be abandoned to its fate & simply bunged on somewhere round the middle. You will be lucky if this random assignment matches up with your natural waist. Therefore your hips will appear twice. It will sit, flapping sadly round your middle – and why do you want bulk there?
2) They cheapen perfectly acceptable, plain garments. Peplums add “interest” to a piece of clothing – and they cost manufacturers less than most embellishments as they use the same fabric.
3) They’re everywhere. Victoria Beckham did them beautifully TWO YEARS AGO. Now every bar is awash with them on a Saturday night. Too much. Stop it. Let’s all make a collective agreement to move on.
Style Icon of the year – Victoria Beckham
What a year it was for Victoria Beckham, a series of huge shows at NY Fashion Week, the crowning glory being the attendance of Anna Wintour the Grand controller of global fashion.We noted that almost everything La Beckham did made it into magazines with pages devoted to her and her style.We think all year every time we saw a pic of her she looked amazing, from the great dresses to the hot as can be jeans this was a woman in control of her wardrobe.
Her style and design thoughts reached out to people, lots out of her couture collection appeared in almost every High Street shop and accessory seller whether it was dresses with prominent zips down the back, copies of her handbags legally just different enough to avoid a law suit or huge sunglasses the main stream retailers all wanted a bit of her magic.
Then there were the plans for world domination, more stockists of the main collections were announced, a diffusion line and an off the peg range announced. There was no stopping her. 2012 belonged to the rising star of British design, this was the year she really moved from fashionista into fashion maker.
Best awards season dress – Jessica Chastain
Jessica Chastain Oscars 2013This year was a real mixed bag for awards dresses, but its always a good idea to borrow from the golden age of cinema if your going to The Oscars. This dress does that and picks up on the trend towards nude that was huge in the US and even made it over here in Europe. Classic lines make this dress look great and the texture lifts it above.
Worst awards season dress – Gemma Arterton
Gemma Arterton Brits 13
This doesn’t need an explanation
The Editors Special Awards & Thanks
Guest Blogger Of The Year – @TheSaharaDesert, Sarah S & Penners
I’m really lucky that since I started I’ve been able to get many people to help out, offer thoughts, guest blogs and ides. There are 3 stand out people though that made the shortlist for this. Sarah S, Penners & @TheSaharaDesert.
They have all played an active part in making the blog have its own flavour and identity and there was no way I could choose just one of them, I owe them all huge thanks. Ladies, this one is for you.
Friend Of The Blog – RougeNoir PR
I’ve had to deal with a few PRs etc since I began this blog and I have to say sometimes its difficult, they can be less than helpful, so I’m very grateful to Rouge Noir, not only have they helped give access to their clients for things like 5 Questions, they have also taken an interest in what I’m doing and have often offered advice or thoughts. The team are also some of the loveliest people you could hope to come across. If we had a PR agency it would be this one, no contest, they win hands down.

About Ross Pollard

Since starting writing on my 31st birthday in 2011 I have held a number of positions at magazines and websites as well as regularly producing articles for numerous publications alongside contributing to TV & radio shows as a freelance fashion journalist including Hoxton Radio & Fashion One TV. Alongside writing, I have worked in other industries helping to design & grow digital platforms, develop businesses and support operations practices. This experience has proved invaluable in building an understanding of how businesses work, and the landscape in which retail, B2B commerce and other commercial operations develop. Knowledge of commercial interests has helped shape my fashion industry insights beyond critiquing of garments

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