Jelena Fehmi is the fashion designer behind Dea London – the clothing label for the professional woman designed to celebrate the curvaceous female figure. @dealondon
1. Vintage or New?
Definitely new, but it has to have class.
2. Best place to shop?
The City – more personalised and less distracting.
3. Is fashion a part of our cultural heritage?
Yes. If we take for example tweed, it is a timeless material that can be worn by great grandmothers, mothers and daughters, no matter what the season.
4. Fave piece of clothing/footwear you own?
5. Fave fashion quote?
“Simplicity is the ultimate sophistication.”
—Leonardo da Vinci