Things I Love – M&S Y-Fronts

Things we love need not be cool, even in the world of fashion. Things don’t need to be showy, hip or cutting edge. Sometimes you want function over form, comfort over style, and at the end of the day we are creatures of habit.

I’m going to confess to my love of the M&S Y-Front. Simply the best pant ever.

Lets look at the basics.

Value, 3 pairs for £10, thats amazing value, given their cotton, even more so. You’ll be hard pressed to find better value than that this side of a Primark. This isn’t just a pant remember, its an M&S pant.

Comfort, well let me tell you as a keen runner, cyclist, gym goer, and of course sofa surfer there is nothing I trust more than these pant, not once, not a single time, not a solitary moment have I ever thought “I wish these were more comfortable”. Want a better reference, Harrier Jump Jet pilots campaigned to have these pants reintroduced when they were withdrawn from sale in the 80’s. Now thats a recommendation, if they are the underwear of choice for the RAF then their good enough for you. These pants are actually now an important part of our national defence.

Cool factor, this is the tough one you may think. Nope easy, vintage and retro are huge in fashion circles right now, so go off to your DVD/Blu-Ray collection and see what every heart throb from the 50’s to the 70’s is wearing, yup, you guessed it.Infact from there introduction to the world by Coopers in 1935 the Y-Front has been seen on screens across the globe, even Alfie wears them. You may also note how many times David Beckham etc have appeared on Times Square Billboards wearing the Y-Front. Now if The high priestess of British fashion allows her arm candy to be seen in “unfashionable” bum covers I feel I’ve won this arguement already.

I set you a challenge men, or ladies wanting to buy a gift, buy these pants for a man, they may take the piss for a while, but they will wear them, and they will thank you for it. its £10 whats the worst that could happen.

About Ross Pollard

Since starting writing on my 31st birthday in 2011 I have held a number of positions at magazines and websites as well as regularly producing articles for numerous publications alongside contributing to TV & radio shows as a freelance fashion journalist including Hoxton Radio & Fashion One TV. Alongside writing, I have worked in other industries helping to design & grow digital platforms, develop businesses and support operations practices. This experience has proved invaluable in building an understanding of how businesses work, and the landscape in which retail, B2B commerce and other commercial operations develop. Knowledge of commercial interests has helped shape my fashion industry insights beyond critiquing of garments

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