The whole fashion industry enforces this idea of men shouldn’t like fashion. If we look at the media, newspapers, magazines, TV, 99% of the time anything fashion is targeted at women, with only a couple of the male magazines, basically GQ & Esquire making any commitment to fashion. Stores either have a smaller section for men or none at all, and the industry itself enforces this by its fashion weeks devoting a day at best for menswear.
Men are building their own fashion prison in many ways, they are happy to let someone else buy for them, or just grab things off a rail. They aren’t prepared in the main to spend a day shopping. A friend who’s getting married was delighted that choosing the wedding suits took a total of 35 minutes and they could then go to the pub, job done.
So are men that unfussed by their wardrobe, or is it the men into fashion aren’t real men thing thats keeping them out. This question made me look back at how I ended up where I am today, I was always into clothes, and yes i made mistakes along the way, but I had friends that also enjoyed fashion and shopping.
This is the crux of it I believe, that unless you have someone to share a passion with it may not develop, it will be left at the side of the road as other passions come along. We see very clear prompting and promotion of the clothes industry to women, but not to men. The level of choice for men also doesn’t help, you can buy the same things in any High Street store, its the identikit nature of mens departments that makes browsing seem pointless in most of the shopping centers and districts. If the choice of primary locations could be replicated it would make a difference.
Its also handed down that boys don’t like fashion, so parents change that, involve your sons in choosing clothes, help them develop the confidence of their own style, not the confidence of hiding in the herd. Lets all challenge anyone that puts out this notion, tackle it head on. The British fashion industry is amazing, lets make sure we promote it to all