FW Fashion Awards 2011 Results

Best Designer
Victoria Beckham, Sarah Burton, Tom Ford,

The Winner is ……

Sarah Burton, well it had to be, everyone who is anyone has been seen in her designs. This is the year that Sarah Burton put World of McQueen back on the fashion front pages. The label will never truly recover from the devastating loss of its founder but in Sarah Burton they once again have a visionary leader who doesn’t make clothes, they make living art.

We do however think this was the hardest thought category

Best Of Our Picks

The Winner is the Zara one shoulder dress for £89.99, it was an easy choice as more than one person who saw it went on to buy it, and we’ve seen it in papers/magazines/parties many times. Well done Zara

Best High Street Store
Zara, H & M, Primark, Uniglo

The Winner is . . . . . .

Zara, though we must say H & M was very close. We were impressed by Zaras range & choice set against a very good price point. This was truly Zaras year as details soon to be published on growth are expected to show. Many weeks we had to hold back from picks from there just to give some variety. Quality was also a consideration and as someone at FW Towers has the mens wool jumper featured a while back we enquired as to how it had worked out. Afer several washes its kept its shape and looks as good as new which we all know is tricky with wool.

Biggest News Story
John Galliano, Royal Wedding Dress, Retail Figures

The Winner is . . . . .

John Galliano, it had to be, and heres the link to our thoughts at the time . . . https://fashionworked.wordpress.com/2011/09/08/dont-let-the-door-hit-you-on-the-way-out/


Worst High Street Store
Topman/shop, American Apparel, River Island (men’s), Next

The Winner Is . . . . . .

Topman/Topshop not a single dissenting voice. The ranges this year were awful on the whole, just large amounts of small variation on a handful of themes. We also note that the prices have crept up and the quality hasn’t. Asking around the general feeling was that this is a brand thats lost its way and is dependant on loyalty rather than actually fulfilling needs. This may be partially because the economic climate has pushed other companies into their market space and are delivering the same if not better. We also note that while Fashion Worked remains non-political the damage from the UKUnCut movement many weekends has also affected their market. Its interesting that most people feel the brand is now to mainstream.

Hero Of The Year
Sarah Burton, Thierry Mugler, London Fashion Week

The Winner is . . . . .

London Fashion Week – The reason is accessibility, increasingly access to shows is available via their website for live broadcasts and the social media setup is far better than many other Fashion Weeks. London is delivering the whole event in every possible way right onto our screens, the only problem is making the boss think we’re working while we’re watching shows

Villain Of The Year
John Galliano, Phillip Green, Milan Fashion Week

The Winner is  . . . .

John Galliano, again heres our thoughts at the time https://fashionworked.wordpress.com/2011/09/08/dont-let-the-door-hit-you-on-the-way-out/

Of course what would any awards be without the secret squirrel & Sack The Stylist legend that is Sarah. We had to ask her opinion on a few things, and this is what we got back. Interestingly Sarahs identity is so secret that even us here at FW Towers have no idea who she is, we just found her lurking on a thread on twitter

Worst Outfit Of The Year

The Winner is . . . . . Jessie J https://fashionworked.wordpress.com/2011/12/16/sack-the-stylist-jessie-j-at-the-mtv-europe-music-awards-6112011/

Worst Dressed Celebrity

The Winner is  . . . . HRH Princess Beatrice & Euginie for *those* ‘hats’ at the Royal Wedding

Best Dressed Celebrity

The Winner is the Duchess Of Cambridge on her tour of Canada http://fashion.telegraph.co.uk/galleries/TMG8609224/Royal-tour-fashion-Kate-Middletons-visit-to-Canada-and-North-America-in-pictures.html

With this dress as the fave


About Ross Pollard

Since starting writing on my 31st birthday in 2011 I have held a number of positions at magazines and websites as well as regularly producing articles for numerous publications alongside contributing to TV & radio shows as a freelance fashion journalist including Hoxton Radio & Fashion One TV. Alongside writing, I have worked in other industries helping to design & grow digital platforms, develop businesses and support operations practices. This experience has proved invaluable in building an understanding of how businesses work, and the landscape in which retail, B2B commerce and other commercial operations develop. Knowledge of commercial interests has helped shape my fashion industry insights beyond critiquing of garments

One comment

  1. Paul Brown

    what were they thinking… (the top ones)

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